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  1. Logo. The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets. The preferred approach is to use the Siren logo by itself, unlocked from the wordmark.

    • Case Studies

      Starbucks Siren Starbucks Creative Expression. Contents....

    • Color

      Do you know the story behind the iconic green color of...

    • Photography

      Iced teas, Starbucks Refreshers® iced beverages and other...

    • Illustration

      Content should relate back to coffee or our heritage in some...

    • Voice

      The Starbucks voice is evolving to unite our brand and meet...

    • Typography

      Typography is a powerful tool to express our brand...

    • Theory

      Starbucks Siren Starbucks Creative Expression. Contents....

  2. Sep 19, 2023 · Learn how the Starbucks logo evolved from a brown and topless siren to a green and white icon, and what it symbolizes. Discover the hidden details, facts, and reasons behind the famous coffee brand's visual identity.

  3. Learn how the Starbucks Siren, a symbol of coffee and culture, has changed over the years since 1971. See the timeline of logo designs and the story behind them.

  4. Jan 13, 2023 · Learn how the Starbucks logo evolved from a siren to a simple mermaid, and how it became one of the most recognized symbols of coffee culture. Discover the meaning, origin and stories behind the Starbucks logo design.

  5. Apr 26, 2023 · Learn how the Starbucks logo has changed from a detailed siren in 1971 to a minimalist icon in 2011. Discover the cultural influence and meaning of the Starbucks logo and its impact on design and branding.

  6. Apr 23, 2024 · Learn how the Starbucks logo evolved from a crowned two-tailed siren to a minimalist green mermaid. Discover the inspiration, symbolism, and cultural impact of the iconic coffee brand logo.

  7. Mar 1, 2023 · Explore the evolution and meaning of the Starbucks logo, and the company's growth from a Seattle coffee retailer to a global cultural icon. This case study is a journey through Starbucks' history. Brand Strategy