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  2. See your rivals’ traffic. Break it down into direct, search, referral, social, and paid. Analyze competitors. Find data on prospects & potential partners. Grow your business.

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  1. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  2. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to use Analytics features, benefits, and resources to optimize your data and performance.

  3. Discover a collection of custom solutions and templates for Google Analytics to enhance your data analysis and reporting.

  4. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Choose your path. New to Google Analytics? Check out our...

  5. Learn how to create a Google Analytics 4 property, add a data stream, and get your Google Analytics code for your website or app. Follow the steps for iOS, Android, or web data streams and see the list of CMSs that support Google Analytics 4.

  6. Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website. To measure a website, you first...

  7. Learn how Google Analytics can help you understand and improve your site and app performance with built-in automation, reporting, analysis, and integration tools. Explore the features of Analytics 360 and Analytics, and see how they can answer your questions, predict user behavior, and optimize your marketing.

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