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  1. blog.google › products › marketingplatformBe ready for 2021 with Google Marketing Platform - The Keyword

    Dec 7, 2020 · Be ready for 2021 with Google Marketing Platform. This year has taught us that it can be hard to predict what the future has in store. As we approach 2021, it’s a good time to think about how your business can prepare for whatever comes next. Here are five ways Google Marketing Platform can help you respond to changing consumer behavior and ...

  2. blog.google › products › marketingplatformGoogle Marketing Platform | Google Blog - The Keyword

    Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you. Read the latest news and perspectives on the power of ads and analytics from the Google Marketing Platform team.

  3. marketingplatform.google.com › about › search-ads-360Search Engine Marketing Tools - Google Search Ads 360

    Powered by Google’s machine learning technology, Search Ads 360 simplifies the bidding process and helps you tap into more sophisticated insights. Expand all. Real-time Insights. Make your search campaigns smarter and more responsive with real-time data, analysis and bid adjustments powered by Google’s machine learning and optimization.

  4. www.webfx.com › blog › marketing6 Things You Need to Know About Google Marketing Platform

    1. Google Marketing Platform integrates Google Analytics 360 and DoubleClick. Google Marketing Platform is a result of the unification of Analytics 360 Suite and DoubleClick. This should not come as a surprise, as most of Google’s marketing tools are more effective when used in collaboration with each other.

  5. marketingplatform.google.com › intl › en_ukEnterprise Advertising & Analytics Solutions – Google Marketing...

    Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights and drive better marketing results. Talk to Sales A smarter platform for better results.

  6. blog.google › products › marketingplatformIntroducing the new Google Analytics - The Keyword

    Oct 14, 2020 · The new Analytics gives you customer-centric measurement, instead of measurement fragmented by device or by platform. It uses multiple identity spaces, including marketer-provided User IDs and unique Google signals from users opted into ads personalization, to give you a more complete view of how your customers interact with your business.

  7. support.google.com › marketingplatform › answerSign in, find your way around - Google Marketing Platform Help

    Information about each product in Google Marketing Platform; Options to contact sales if you're interested in purchasing the advertising products; Options to get started with the free versions of the analytics products; If you do have access to any of the advertising or analytics products, then Platform Home opens with a page like the following ...