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Mar 15, 2021 · China has over 904 million internet users as of the first quarter of 2020 and it is one of the most digital societies in the world with a fast-growing mobile app market. This is offering tremendous innovation opportunities and Little Red Book (“Xiaohongshu” in Mandarin) is taking part in this trend. Chinese consumers are more […]
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Nov 15, 2021 · 全部 娱乐 生活 科技 视频 解忧树洞 奖奖你 我的XUAN择 热点 Tips I 除了手机也可以这样看！教你4个步骤用电脑看小红书！ 很多人都有刷小红书的习惯，因为这里有着很多有趣的资讯，于是好多女生都会花很多时间在小红书上，那你又知不知道小红书也可以用电脑来看吗？
Dec 20, 2023 · Xiaohongshu, also known as the “Little Red Book” is where brands engage directly with China’s Gen Z consumers, over 200 million strong, in a hyper-engaged social-shopping environment. Imagine beauty tutorials, fashion reviews, and entertainment recommendations, all seamlessly leading to purchases. Launched in 2013, this social-shopping ...
Nov 10, 2023 · Xiaohongshu has been attempting to grow its male user base. For all that has been made about Xiaohongshu’s direct line to female consumers, the app’s demographics are changing too. In 2018, only 11.7% of Xiaohongshu’s users were male, but by 2021, that figure had climbed to 30%. While there’s a stereotype that male users just lurk on ...
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