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  6. Reach customers wherever they are. Show up at the right time and place across the vast Google Ads ecosystem. Let Google’s AI find your best performing ad formats across Youtube, Discover, Search, and more to maximize conversions.

  7. Ad Group 1: Paint and markers; Ad Group 2: Glitter and glue; Ad Group 3: Craft kits; Creating separate campaigns, ad groups, ads, and keyword lists for your products helps keep your ads relevant, making sure that someone who’s looking for “glitter glue” doesn’t accidentally see your ad for “embroidery thread” and think you don’t have what they need.

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