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  1. Sign in. Use your Google Account. Email or phone. Forgot email? Type the text you hear or see. Not your computer? Use a private browsing window to sign in. Learn more about using Guest mode. Next. Create account.

  2. analytics.google.com › analytics › academyGoogle Analytics Academy

    Krista Seiden. Krista is a leader in digital analytics, advocating for best practices, and a frequent speaker at industry events. Krista co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and mentors for the Analysis Exchange. She won the 2014 DAA Rising Star Award and the 2015 DAA Practitioner of the Year Award.

  3. Dec 7, 2020 · Step 2: Set up Google Analytics. Like Google Tag Manager, you’re going to want to create a Google Analytics account by signing up on the GA page. Enter your account and website name, as well as the website’s URL. Be sure to also select your website’s industry category and the time zone you want the reporting to be in.

  4. Your Google Account makes every service you use personalized to you. Just sign into your account to access your preferences, privacy and personalization controls from any device. You’re never more than a tap away from your data and settings. Just tap your profile picture and follow the link to “Manage your Google Account”.

  5. Processing and reporting. When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.

  6. analytics.google.com › analytics › academyGoogle Analytics Academy

    Krista Seiden. Krista is a leader in digital analytics, advocating for best practices, and a frequent speaker at industry events. Krista co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and mentors for the Analysis Exchange. She won the 2014 DAA Rising Star Award and the 2015 DAA Practitioner of the Year Award.

  7. Step 2: Access your reports. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports and how to customize reports for your specific use cases. Part 1.

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