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DoubleClick Digital Marketing platform. DoubleClick Digital Marketing (DDM) is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM integrates world-class solutions to help buyers run holistic campaigns across multiple channels.
Jun 27, 2018 · Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for enterprises, Google Ads for small and medium-sized businesses and Google Ad Manager for large publishers. The transition will begin in mid-July. This transition will […]
Jun 27, 2018 · Since the acquisition of DoubleClick over 10 years ago, we’ve continuously evolved our platforms to help our partners grow their revenue and create sustainable businesses with advertising. That’s why, for the last three years, we’ve been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a ...
Get more from your ads. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results ...
Dec 14, 2020 · A look at competitors of Google and their position post the Google – DoubleClick acquisition deal: Yahoo bought Right Media, an online advertising exchange, for $680 million in response to the Google – DoubleClick merger. Eventually, it got acquired by Verizon (VZ) for $4.5 billion in 2017 except few assets such as a stake in Alibaba.
Apr 14, 2007 · By Louise Story and Miguel Helft. April 14, 2007. Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash ...
Sep 21, 2020 · DoubleClick had a valuable asset: its business relationships and ad-serving technology used by thousands of publishers online. In 2007, Google was a tenth of the size it is today. Still, it was a ...
