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  1. View the full customer journey and analyze insights all in one place. Google Analytics can help you improve ad performance with customer privacy top of mind. Google Analytics gives you the tools you need to better understand your customer’s journey to improve your website, create tailored audience lists, personalize ads, and more.

  2. Make your data work for you. Quickly analyse your data and collaborate with an easy-to-use interface and shareable reports. See all benefits. Google Analytics allows us to look at our data across platforms – web and app – to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.

  3. Learn how. Enter the iOS bundle ID or Android package name, the app name, and for iOS, the App Store ID, then click Register app. Click Next and follow the instructions to download the config file for your app. Click Next and follow the instructions to add the Google Analytics for Firebase SDK to your app. Click Next.

  4. Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website. To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site.

  5. View the full customer journey and analyze insights all in one place. Google Analytics can help you improve ad performance with customer privacy top of mind. Google Analytics gives you the tools you need to better understand your customer’s journey to improve your website, create tailored audience lists, personalize ads, and more.

  6. Take the Analytics Academy course on Skillshop. Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics interface, use reports for your business, and manage the data you send. Course 1: Get started.

  7. Nov 20, 2023 · 3. Piwik Pro. The traffic dashboard in Piwik Pro. What it is: Piwik Pro (not to be confused with Matomo, which used to be known as Piwik!) is an advanced analytics suite and customer data platform. What it costs: Piwik Pro’s ‘web & product analytics’ suite has a free core plan for up to 500,000 monthly actions.

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