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3 days ago · Your MBA journey at Kellogg stretches beyond the classroom. Our students are leaders who create communities based on shared social and cultural values and interests as well as industries and geography. Two members of the K-Latam Club, Ana Beatriz Ferrer Rodriguez ’24 MBA and Ursula Calmet Schwartzmann ’24 MBA, recently shared how this club ...
2 days ago · Kellogg Insight is the research & ideas magazine of Kellogg School of Management at Northwestern University. Find tools to grow your career and business here.
Apr 15, 2024 · Kellogg Accounting Conference. Add to Calendar. Kellogg Global Hub. White Auditorium. Events, Conferences, and Research Seminars at Kellogg School of Management.
1 day ago · Apply modern B2B marketing principles, tools, terminology, tactics and strategies to inform and accelerate organizational performance. Define the roles that B2B marketers play within an organization, and describe why, in a digital-first environment, great marketing matters more than ever.
The Professional Certificate in Digital Marketing is your gateway to developing a 360-degree marketing practice that leverages all the benefits of digital—the experimentation, the measurement, and the return on investment (ROI). This program has wide applicability across industries and experience levels.
2 days ago · Derek Rucker, professor of marketing at Northwestern University, Kellogg School of Management The Output The allure of consensus: people (over)seek consensus in selecting group persuasion strategies, Journal of Personality and Social Psychology , 2024
4 days ago · On this episode, we talk to Kellogg professors Craig Garthwaite and David Dranove, and Wharton School professor Robert Lawton Burns. Dranove and Burns co-wrote the book Big Med: Megaproviders and the High Cost of Health Care in America. Visit the episode page for supplementary materials.
