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  1. Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, gap-toothed smile, freckles, red hair, protruding ears, and scrawny body dates back to late 19th-century advertisements for painless dentistry, also the origin of his "What, me worry?"

  2. 3 Mac 2016 · That bumpkin became Alfred E. Neuman, MADs mascot, who turns sixty this year—kind of. The impish, immutable redhead made his official debut in December 1956, when he appeared on the cover of MAD no. 30 as a write-in candidate for president.

  3. 17 Mac 2016 · Ever since the big-eared redhead first graced the satirical magazine’s cover in December 1956, Neuman has become synonymous with MAD, appearing on almost every cover since. But while MAD might ...

  4. …gap-toothed cover boy, the fictional Alfred E. Neuman, whose motto “What, me worry?” became the catchphrase of teenage readers. From 1956 Neuman was a write-in candidate in every presidential election, and Gaines once hung a Neuman campaign poster from the Leaning Tower of Pisa in Italy.

  5. 15 Mac 2020 · Alfred L. Neuman had been used elsewhere in the magazine, borrowed from film composer Alfred Newman – via Henry Morgan’s comedy radio show — to represent an ineffectual moniker: it was Production head John Putnam who switched the L to an E. MAD also picked up Neuman’s catch-phrase, ‘What, me worry?’ trying various punctuations.

  6. 20 Jul 2021 · Mad magazine gave us Alfred E. Neuman and Spy vs. Spy and made irreverent, anti-establishment humor a thing. Here's what you need to know about 'Mad.'

  7. 23 Jan 2013 · In this clip from 1977, publisher Bill Gaines talks about the real history of Alfred E. Neuman - the fictitious mascot and cover boy of Mad Magazine. Mad is an American humor magazine founded...