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2 days ago · Xiaohongshu, can be translated to “RED”, it is a popular and continuously growing Chinese social media app. As a marketer, with the increasing time spend on RED got me think its significance for brands. Caption: RED (Xiaohongshu) logo and slogan. Graph credited to xiaohongshu. Public Domain on Wikimedia Commons. The Growing Influence of RED ...
3 days ago · Xiaohongshu is now the go-to platform for many users to explore dining options. Once users develop an interest in certain food or dining places, their purchase intent will rise by about 75%. In addition, 81% of these users are willing to share their experiences within the Xiaohongshu community, forming a word-of-mouth cycle. According to the ...
2 days ago · 30th May 2024 – (Hong Kong) Hong Kong Customs has officially joined the popular social media platform Xiaohongshu. The new account, aptly named “Hong Kong Customs,” aims to share the multifaceted work and latest updates of the customs department through creative short videos, photos, and text illustrations. This move comes as part of Hong ...
3 days ago · This article endeavors to enhance existing knowledge pertaining to the influence of content dissemination on tourism behaviors through an examination of travel-related posts on the Xiaohongshu app. Focusing on tourists originating from Macau, this study employs Xiaohongshu as a representative integrated social application, employing a two-stage ...
3 days ago · Xiaohongshu, a social networking site with 100 million daily active users, has become an orchestra baton guiding Gen Z when they search for dining options or travel destinations. During the five-day May Day holiday ended May 5, camping has ascended to become the new go-to activity among shoppers, with searches of the word jumping 2.3 times ...
2 days ago · Hong Kong Customs today (May 30) officially launched an account on Xiaohongshu called "Hong Kong Customs" (bit.ly/3V01gEV).Through the Xiaohongshu platform, Hong Kong Customs aims to share its multifaceted work and latest information with Hong Kong and Mainland residents in the form of creative short videos, photos and text illustrations to strengthen its communication and liaison with people ...
3 days ago · “Xiaohongshu is a powerful tool for brands wanting to enter the Chinese market or attracting Asian customers in the United States,” said Frost Li, founder of Loup.ai, an e-commerce solution provider that helps online retailers use AI to engage with customers.
