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Market intelligence is defined as the information or data that is derived by an organization from the market it operates in or wants to operate in, to help determine market segmentation, market penetration, market opportunity, and existing market metrics.
Oct 25, 2023 · Market intelligence involves data collection, analysis, and reporting for monitoring consumer preferences, finding potential threats, and taking proactive measures. A market intelligence program complements market research to help businesses find changing trends and react accordingly.
Market intelligence ( MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...
Jun 1, 2023 · Market intelligence is synonymous with market research in that it relates to the gathering, recording, analysis, and interpretation of actionable information about a company’s market. But there’s a key difference that separates the two.
Nov 17, 2023 · Market intelligence is the process of gathering and analyzing data about a particular market. This can include information about consumers, competitors, and trends. There are many different ways to collect market intelligence, including surveys, focus groups, and data mining.
Jul 20, 2022 · Marketing intelligence is everyday data that is relevant to the marketing efforts of an organization. Once collected, this data can be analyzed and used to make informed decisions regarding competitor behaviors, products, consumer trends, and market opportunities.
Dec 14, 2023 · Market intelligence refers to gathering and analyzing data about your business’s market. This data can cover competitor insights, consumer behavior, market trends, and the broader industry landscape.
Market intelligence is collected data that provides a broad view of the company’s existing market. This view includes information and insights about customers, competitors, problems, regulatory authorities, the potential for new products and any other market information you can guess.
Apr 1, 2024 · Market intelligence includes every piece of information from a market in which you are active or plan to be. It may consist of the following: Consumer trends. Competitor products. Market opportunities. Customer preferences. Data on potential new products or services. Why is market intelligence important?
Market intelligence is the data companies gather to understand the market they are operating in. It is a type of competitive intelligence. There are 4 types of market intelligence: competitive intelligence, product intelligence, market understanding, and customer understanding.
