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Apr 16, 2024 · What does the Southwest Airlines logo mean? The heart emblem represents hospitality, warmth, love, care, and adherence to Southwest Airlines’ core values. It is a marker for the airline’s high-quality service.
In September 2014, Southwest Airlines made a major change to its logo. Not only did it introduce a new wordmark, but it dropped the plane and reintroduced the heart as its main symbol, which is now adorned with yellow, red, and blue stripes.
By the mid-1970s, Southwest had emerged as a true industry disruptor, but capturing the airline’s Heart in a corporate identity wasn’t a task for the faint of heart. For its first 10 years, Southwest never formalized its corporate logo.
The history of the Southwest Airlines logo began with the establishment of the airline. Then the founders wanted to perpetuate their love for Dallas, so the logo depicted a red heart with a blue filling, placed on the yellow wings of the pilots.
Find low fares to top destinations on the official Southwest Airlines website. Book flight reservations, rental cars, and hotels on southwest.com.
Oct 28, 2021 · What of the Southwest Logo? The Southwest logo has only undergone four changes throughout its history. According to Logos –World, the first logo was in 1967 and consisted of three broad diagonal lines slanting left. They were painted orange, red, and yellow with a white banner bearing the word "Southwest" in capital letters, running across ...
The Southwest Airlines logos use a font developed by the company in collaboration with Lippincott and Monotype. It’s called Southwest Sans and it was proposed by designers Dan Rhatigan and Jim Ford.
