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3 days ago · Spotify Wrapped is an annual campaign wherein Spotify compiles and analyzes your music streaming habits. The app highlights your preferred genres, artists, and songs. Users can only access this feature for a limited period from November to December, which builds anticipation.
5 days ago · Wrapped Campaign: Spotify’s annual Wrapped campaign attracted over 225 million monthly average users in 2023. The campaign saw a 40% increase in engagement year-over-year across 170 markets.
5 days ago · A notable example of an ESG marketing campaign that enhanced a company’s digital footprint is Spotify Wrapped. This campaign provides personalized insights about users’ listening habits, generating significant conversation and social media engagement.
2 days ago · Each year, Spotify compiles personalized data on users' listening habits, summarizing their most-played songs, genres, and artists in a visually appealing format. Users are encouraged to share their Spotify Wrapped summaries on social media, leading to a viral effect as friends and followers engage with and share their own music preferences.
3 days ago · A fact of life today is our journeys of discovering and falling in love with brands and products almost always involve an influencer or two. LTK reports that for Gen Z in particular, 75% of their online purchases come from creator recommendations, while 77% shop in stores based on crea
5 days ago · Spotify Wrapped is a feature presenting Spotify users’ 100 most played songs from the past year. In 2021, Spotify Wrapped calculated an “Audio Aura” for each user, a “reading of [their] two most prominent moods as dictated by [their] top songs and artists of the year.”
1 day ago · Check out the table below for important dates about Spotify Wrapped: Tracking Start Date. Tracking End Date. Reason for Data Cutoff. January 1, 2024. October 31, 2024. Data processing and analysis for year-end release. This schedule ensures Spotify Wrapped 2024 is both accurate and timely. Gathering data within the tracking timeframe is crucial.
