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  1. www.hk-cityguide.com › expat-guide › shops-in-hong-kongHow Little Red Book transformed travel to Hong Kong

    3 days ago · Little Red Book (Xiaohongshu) has emerged as a go-to guide for visitors exploring Hong Kong. This social media platform, often dubbed China’s answer to Instagram, has significantly impacted how travelers discover and experience the city.

  2. www.scmp.com › yp › discoverDeep Dive: Social media, budgets are changing how mainland...

    6 days ago · Xiaohongshu, a Chinese Instagram-like social media platform, has reshaped Hong Kong’s tourism landscape. On the app, influencers share ideas and tips for lesser-known destinations.

  3. jingdaily.com › posts › china-leads-the-way-as-social-commerceChina leads the way as social commerce soars globally: McKinsey

    4 days ago · China’s social commerce titans, Douyin and Xiaohongshu, have demonstrated remarkable performance during major shopping events, such as the recent 618 Shopping Festival. Douyin, the China-market version of TikTok, launched its e-commerce arm two years ago and has quickly become a formidable player.

  4. www.linkedin.com › pulse › how-find-right-xiaohongshu-kol-deepHow to Find the Right Xiaohongshu KOL - LinkedIn

    4 days ago · On Xiaohongshu, the influential Chinese social platform, KOLs hold the key to unlocking the attention and trust of millions of users. As a brand seeking to effectively reach and engage your...

  5. www.businessinsider.com › unmarried-chinese-millennial-womenUnmarried Chinese Women Escaping to West to Do Masters Degrees...

    5 days ago · These women — mostly millennials in their mid to late 30s — are taking to the Chinese social media platform Xiaohongshu to talk about their great escape to the West. These women, per their ...

  6. www.forbes.com › profile › qu-mirandaQu Miranda - Forbes

    3 days ago · Miranda Qu is the president of Shanghai-based social and e-commerce company Xiaohongshu, which translates as "Little Red Book." She cofounded the company in 2013 with Charlwin Mao, who is CEO.

  7. walkthechat.com › blogsBLOG - WalkTheChat

    3 days ago · As 2024 unfolds, Little Red Book (also called Red or Xiaohongshu) becomes a crucial force in luxury and premium brand marketing. With an anticipated IPO by 2024, Xiaohongshu is now a prime China marketing channel.