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David Mackenzie Ogilvy CBE ( / ˈoʊɡəlviː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
Jun 19, 2024 · David Ogilvy (born June 23, 1911, West Horsley, Surrey, England—died July 21, 1999, near Bonnes, France) was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency of Ogilvy & Mather.
Aug 13, 2019 · Ogilvy was one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect. Ogilvy’s successful advertising campaigns demonstrate how to persuade prospects, influence readers, and create memorable, evergreen content.
Jun 27, 2024 · Ogilvy is a creative network that offers advertising, PR, consulting, health, and relationship design services to brands across 90 countries. Learn about its history, capabilities, culture, awards, and careers.
Jan 15, 2024 · David Ogilvy’s journey into advertising was anything but ordinary. Born in 1911 in Surrey, England, Ogilvy initially explored various professions, from cooking to farming and even working as a researcher in the Gallup Poll, before discovering his true calling in the dynamic realm of advertising.
Sep 21, 2023 · A collection of quotes from the founder of Ogilvy, a leading advertising agency, on various topics such as creativity, management, and marketing. The quotes are curated from his books and reports to celebrate the agency's 75th anniversary.
Mar 1, 2005 · Business Heroes - David Ogilvy - The father of modern advertising. Resources Confessions of an Advertising Man by David Oglivy, Atheneum, 1963 Blood, Brains & Beer by David Oglivy, Atheneum, 1978. Ogilvy on Advertising by ...
