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  1. Colleen Barrett (née Crotty; September 14, 1944 – May 8, 2024) was an American business executive who served as president, and later president emerita, of Southwest Airlines. She was an influential figure in the founding and development of the company.

  2. May 9, 2024 · Colleen Barrett, who led Southwest Airlines with kindness and hospitality, passed away in 2024. She was the architect of the company's famous corporate Culture and the Golden Rule, and co-authored a book on leadership with Ken Blanchard.

  3. May 9, 2024 · Colleen Barrett passed away at 79, the carrier said Thursday, after a career that saw her rise from a secretary for the company’s co-founder to the first female president of a major US airline....

  4. Learn from the example of Colleen C. Barrett, President Emeritus of Southwest Airlines, and her impact on culture and customer service. Explore her leadership, life, and legacy, and access resources and events to elevate your own organization.

  5. Colleen Barrett, president emeritus of Southwest Airlines, has died, the company announced Thursday. Barrett, 79, was considered the prime force behind the Dallas-based carrier’s “LUV...

  6. Colleen C. Barrett is the President Emeritus of Southwest® Airlines and the inspiration behind The Colleen C. Barrett Institute for Cultural Excellence & Customer Service. Colleen played a key role in the creation of Southwest Airlines and was the original architect of its world-renowned Culture.

  7. May 9, 2024 · DALLAS — Colleen Barrett, who was responsible for establishing much of Southwest Airlines' corporate culture and customer service focus, has died at 79.