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CinemaScore® is the industry leader in measuring movie appeal among theatre audiences. Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.
CinemaScore is the industry leader in measuring movie appeal. We provide unbiased measurement of audience response that helps gauge movie appeal and success by polling movie audiences on opening night for their reaction to the latest major movie releases.
CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data.
CinemaScore is recognized by leaders in entertainment, news and the media for establishing the simplest, most effective and most reliable means of gauging audience response and movie appeal on opening night.
6 days ago · Terminator 2: Judgment Day is a perfect action/adventure movie, and it's A+ grade is well deserved. Only 110 movies received an A+ on CinemaScore. From Argo to Schindler’s List, these are the best.
Jan 19, 2018 · What CinemaScore is really measuring is how a film’s marketing lines up with audience expectations. So if you have a movie like Paddington 2, and all of the ads showed an adorable bear getting ...
Aug 13, 2018 · CinemaScore, Rotten Tomatoes, and movie audience scores, explained. How much audiences love or hate a movie is hard to measure accurately. by Alissa Wilkinson. Aug 13, 2018, 5:00 AM PDT. It’s ...
