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Equativ and Sharethrough are Merging! Together, we form one of the largest independent ad platforms and marketplaces worldwide.
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At Equativ, our CTV publisher tools power some of the...
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Jun 17, 2024 · Equativ is a scaled, independent alternative to walled-garden platforms that provides a transparent and fair marketplace for advertisers and publishers. Learn about their solutions, values, and history as a collaborative and innovative ad tech company.
Equativ (formerly known as Smart AdServer) is a French advertising technology company. Created in 2001 as part of Aufeminin, it was bought by private-equity fund Cathay Capital in 2015, and then by private-equity fund Capital Croissance for a secondary LBO in 2021.
Equativ is a global provider of ad serving, SSP, DSP, and media services. Follow their LinkedIn page to see their updates, events, and insights on ad tech and marketing.
Jun 13, 2024 · NEW YORK & PARIS & LONDON & MONTREAL, June 13, 2024--Equativ, the global independent ad tech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad...
Jun 13, 2024 · Equativ’s alternative IDs, first-party data activation, and proprietary contextual and semantic targeting solutions, combined with Sharethrough's audience-based targeting solutions, can help ...
Jun 12, 2024 · Deliver efficient and transparent transactions with Equativ's curation platform, Equativ Buyer Connect (EBC), that streamlines programmatic efficiency by facilitating the creation of exclusive deals for more simplified and transparent transactions. Advertisers can achieve SPO and directly access premium inventory, while Media owners tap into ...