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  1. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    • Analytics

      Official Google Analytics Help Center where you can find...

    • Google Analytics Academy

      Google Analytics for Beginners shows new users how to create...

    • Features

      Analytics helps you understand how people use your sites and...

  2. analytics.google.com › analytics › academyGoogle Analytics Academy

    Learn about powerful Google Analytics 360 features that are not available in the standard product, and gain insight into how you can benefit from integrations with BigQuery, Google Marketing...

  3. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to use Analytics features, see success stories, and access resources.

  4. Learn how to use Google Analytics to get data-backed insights and improve your marketing ROI. Connect to other Google solutions and partner products, measure activity with privacy-safe AI, and see customer journeys across devices and platforms.

  5. Find answers to your questions about Google Analytics, from getting started to advanced topics. Learn how to collect, manage, and report data, and how to migrate from Universal Analytics to Google Analytics 4.

  6. analytics.google.com › analytics › academyGoogle Analytics Academy

    Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and...

  7. Learn how Google Analytics can help you understand and improve your site and app performance with various features, such as built-in automation, reporting, explorations, and integrations. Compare Analytics and Analytics 360 for different data collection and management options.

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