Crisis communication
Sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communication is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. The communication scholar Timothy Coombs ... Wikipedia