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8 Okt 2022 · The term “active audience” defines the consumers of media content and implies that they should not be viewed as passive recipients of information but rather as agents who engage with media content and are impacted by the social environment in which they watch it.
Active Audience Theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.
5 hari yang lalu · Proponents of active audience theory claim that scholars cannot assume that the meaning of a text is fixed in advance of its reception because meaning is the product of a negotiation between the audience and the text in a particular context of reception.
Definition of Active Audience. An active audience refers to a group of individuals who are highly engaged and participative in the content they are consuming. These individuals are proactive in seeking out information, interacting with the content, and sharing their opinions and thoughts.
5 Jul 2018 · Drawing on insights from a web-based survey, it is argued that the ‘reluctant audience’ paradigm may be interpreted in terms of the ‘lazy audience’ and the ‘fearful audience’, which seem to coexist along with the ‘reactive audience’.
15 Jun 2020 · In this context, engaged journalism has been defined as “an inclusive practice that prioritizes the information needs and wants of the community members it serves, creates collaborative space for the audience in all aspects of the journalistic process, and is dedicated to building and preserving trusting relationships between journalists and ...
21 Okt 2015 · The study of media audiences has long been hotly contested regarding their supposed power to construct shared meanings, to mitigate or moderate media influences, or to complete or resist the circuit of culture.
