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These resources will help you create Mizzou branded content and materials that meet brand and identity guidelines. All files require a University login. University and Unit Signatures Download the University or unit signatures for your department. Available for print and screen.
Our identity consists of long-term visual elements including logos (which we call signatures), institutional marks, the colors black and gold and our stationery policy. Strategic messaging on the other hand is how we communicate with our audiences, allowing us to speak in one voice.
Logo vs. Graphic. University policy does not allow for additional logos to be made or used to represent a university entity or unit. However, a graphic may be designed for special events when used with an appropriate University or Unit Signature.
The University of Missouri is home to a community of innovators, doers and leaders. We work together to communicate in one voice, crafting our messages and marketing within the Mizzou brand and identity to ensure everything we do has impact.
The University of Missouri’s logo, also referred to as a signature, is a lock-up of the stacked MU and the official wordmark. As our primary logo, it should be the default mark for print and electronic communications and promotional materials, but may be replaced by a unit signature when appropriate.
Download Brand Graphics Brand Showcase. Our brand has several graphic elements that work together to create a unique Mizzou style. These elements can be mixed and matched to create marketing materials tailored to your target audience. For design inspiration and examples, view our Brand Showcase.
Jan 14, 2024 · This University of Missouri logo features the university's name and the initials "MU" written on a black background. The letter "M" is placed on top of the letter "U" to form a simple but creative design.
