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  1. Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

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      Delve into the stunning world of Rare Beauty by Selena...

  2. Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.

  3. en.wikipedia.org › wiki › Rare_BeautyRare Beauty - Wikipedia

    Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education.

  4. This is Rare Beauty, the brainchild of none other than your favourite star celeb: Selena Gomez. Designed to empower and encourage self-love for everyone, Rare Beauty is about breaking down unrealistic standards of perfection, because there’s complete beauty in imperfections.

  5. Oct 3, 2023 · How Selena Gomez's Rare Beauty became a powerful Gen Z brand. advertisement. 10-03-2023 DESIGN. Inside Selena Gomez’s beauty juggernaut: The Rare Beauty founder on makeup, Gen Z, and...

  6. Delve into the stunning world of Rare Beauty by Selena Gomez! Find essential makeup, skincare, and lifestyle products from this world-renowned brand.

  7. May 3, 2024 · A look at how Selena Gomez built her Rare Beauty brand into the successful company it is today.