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  1. Learn how to locate your Google tag ID and Google tag for Google Analytics 4 properties. A Google tag ID is a series of letters and numbers that usually starts with "G-" and a Google tag is a piece of code that you place on your website.

  2. Learn how to create a Google Analytics 4 property, add a data stream, and get your Google Analytics code for your website or app. Follow the instructions for different website builders, CMSs, or platforms.

  3. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  4. Learn how to install the Google Analytics tracking code (urchin.js or ga.js) and enable the Benchmarking Service. Compare your site performance with other sites in your industry using the Benchmarking report.

  5. Learn how to set up and use Google Analytics 4, the next generation of Analytics that collects event-based data from websites and apps. Find out how to migrate from Universal Analytics, and explore the APIs, resources, and tools available.

  6. analytics.google.com › analytics › academyGoogle Analytics Academy

    Google Analytics for Beginners Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign...

  7. Learn how to set up, access, and manage Google Analytics for your website or app. Find out how to add your Google Analytics code, customize reports, and enhance your advertising.