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Apr 16, 2024 · Meaning and History. The Pepsi brand of soft carbonated beverages, owned by the PepsiCo Corporation of America, has a unique visual identity. The most recognizable part of it is a round emblem that combines three colors: red, white, and blue. They are presented as three even stripes, an iconic identity element.
May 8, 2024 · The logo features the colors of the American flag flying in the wind (red, blue, and white). The wavy lines of the circle were perfect for Pepsi drinks and Frito-Lay chips. The merged companies belonged to the U.S. market and maintained patriotic motifs. The Pepsi sign was well recognized and promoted the new corporation.
Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.
Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
Jul 25, 2023 · In April 2023, marking its 125th anniversary, Pepsi unveiled a brand new logo, their first significant rebrand in 14 years. This design draws inspiration from the Pepsi logo history, integrating some of the most cherished design elements of the past.
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
Oct 19, 2023 · As iconic as the Pepsi logo is, and while it might appear as a consistent blue, red, and white logo to many, it actually has undergone several changes, representing a logo evolution throughout the company’s history. Pepsi is an instantly recognizable brand, akin to its ever-evolving Pepsi circle and stripes, and has been for decades.
Oct 11, 2022 · The first ever Pepsi logo with a script logo was designed in 1898, the year the beverage went up for sale after the success of Brad’s Drink (Pepsi’s old name). But back in those days it was only the word “Pepsi-Cola” written in a quirky font that was more popular at that time.
PepsiCo is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. At the time of the company's acquisition of Quaker in August 2001, PepsiCo changed its logo...
Dec 17, 2023 · The Pepsi logo is one of the most recognisable brand emblems in the world. Those swirling red, white, and blue colours undoubtedly spark instant brand recognition in the minds of consumers. But how did this iconic logo design come to be? Let's embark on a fizzy journey through the ages to explore the history and evolution of the Pepsi logo.
