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- Analytics Help
Explore Google Analytics 4, the next generation of Analytics...
- Analytics Academy
Learn about Google Analytics 4, our next-generation...
- Google Analytics 4 Properties
Google Analytics 4 is an analytics service that lets you...
- Analytics Help
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Learn how to create a Google Analytics 4 property, add a data stream, and install the Google tag for your website or app. Find out how to use enhanced measurement, Firebase, and CMS integrations.
Oct 14, 2020 · Learn how the new Google Analytics uses machine learning, multiple identity spaces, and flexible measurement to help you understand your customers and improve your marketing. See how to create a new Google Analytics 4 property alongside your existing ones and get ready for the future.