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   innovate

   /ˈɪnəveɪt/

   verb

   • 1. make changes in something established, especially by introducing new methods, ideas, or products: "the company's failure to diversify and innovate competitively"
   • ▪ introduce (something new, especially a product): "we continue to innovate new products"

   Word Origin mid 16th century: from Latin innovat- ‘renewed, altered’, from the verb innovare, from in- ‘into’ + novare ‘make new’ (from novus ‘new’).

   Derivatives

   • 1. innovatory adjective

   Scrabble Points: 11

   • I

     1

   • N

     1

   • N

     1

   • O

     1

   • V

     4

   • A

     1

   • T

     1

   • E

     1

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