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Oct 9, 2020 · Captive product pricing is the pricing of products that have both a “core product” and a number of “accessory products.” It’s a pricing strategy that takes advantage of a product that will be used primarily to attract a large volume of customers.
Feb 3, 2023 · What is captive product pricing? Captive product pricing is a pricing strategy that involves selling one core product and multiple accessory products, also known as captive products.
Nov 17, 2022 · Captive product pricing is a strategy businesses use to sell a core product and additional accessories. The captive product is the additional accessories, whether it’s a physical product that’s needed to make the core product function or an add-on.
Captive product pricing is a pricing strategy to attract a large volume of customers to purchase a core product once that has accessories.
Oct 8, 2019 · A captive product is any accessory product that must be sold in addition to a base product. As a result, captive product pricing is how you price those core products and accessory products. Here are examples of captive product pricing so you can turn a profit.
Captive product pricing is a pricing strategy used by companies to increase sales and profits by setting prices for products that are only available through their own channels. Learn more about the advantages and disadvantages of captive product pricing and how to use it effectively.
Feb 21, 2023 · Captive pricing refers to strategies for pricing captive or by products. In many ways, the company's revenue, customer loyalty and brand promotion depend on this. Captive pricing can be seen as a tool that you need to be able to use to grow your company.
Mar 3, 2023 · This pricing strategy — to have the same customer invest further into accessories to utilize the core product fully — is called captive product pricing. Unusually, the core product is a one-time purchase and the accessories can be purchased over and over again.
Oct 16, 2023 · What is Captive Product Pricing? Captive product pricing is when a company bundles together two separate products and only sells them as a package. Often, one product is what consumers really want — let’s call that the “core” product. The other product is something that complements the core product. It’s known as the captive product.
Apr 23, 2024 · Captive product pricing is an influential strategy where companies set lower prices for the main product to attract customers, aiming to gain profits from selling higher-priced accessory products essential for enhancing the main item’s functionality.
