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- Dictionarymarket penetration
noun
- 1. the extent to which a product is recognized and bought by customers in a particular market: "the company continued to increase market penetration"
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- Market penetration
In marketing, a parameter to show the rate of circulation of a product in its market
Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key for a business growth strategy stemmi... Wikipedia
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