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Jun 27, 2018 · Where: Here on the DoubleClick Publisher Blog It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you transform your business.
Nov 9, 2023 · This blog post answers common questions about Google DoubleClick for Publishers, helping publishers understand the benefits of DFP. Read on to know more.
Today we’re announcing that First Look is available to all DoubleClick for Publishers clients globally and that we’ve begun testing exchange bidding in Dynamic Allocation. Our goal is to help publishers thrive and create sustainable businesses with advertising.
DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager (GAM), a unified platform to manage all our ads in one place.
Dec 1, 2015 · A few weeks ago at the IAB Ad Operations Summit, I spoke about a new feature we are testing to deliver yield, speed, and control, called DoubleClick for Publishers First Look. Today, I’d like to give you some more details about it.
Google DoubleClick for Publishers (Google DFP), is an advertising platform for publishers, giving them complete control over their ad inventory management. While DFP was rebranded as Google Ad Manager (GAM) several years ago, it is often still referred to as DFP within the ad tech industry.
Nov 16, 2016 · Are you a new publisher to DoubleClick for Publishers (DFP) and/or DoubleClick Ad Exchange, and are wondering where to find engaging, publisher-facing training materials? Do you regularly review Google help centers but want more tailored content?
