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Mar 13, 2024 · Little Red Book / Xiaohongshu is a Chinese app that is often called Chinese Instagram. The app, which is based on the popular book of the same name, focuses on user-generated content, mostly in the area of fashion, beauty, and lifestyle. Little Red Book has quickly become a favorite among Chinese consumers, and the app’s developers are ...
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Oct 26, 2023 · Xiaohongshu Influencer & Social Marketing. Chinese Digital Marketing, Social Media Marketing / October 26, 2023 / 8 minutes of reading. Reaching millennials and Gen-Z youth with xiaohongshu influencer and social marketing has never been more engaging. Xiaohongshu aka RED is THE social commerce platform to engage with a new generation of consumers.
May 29, 2023 · Luxury brands have earned a good reputation in the Xiaohongshu community thanks to young users who authentically and vividly share their experiences. Taking advantage of the growing interest in art exhibitions on the platform, Dior launched the “Dior and Art” hashtag to entice users to attend its offline shows and fully immerse themselves ...
Jun 9, 2021 · As of July 2019, the platform had over 300 million registered users between 18 and 35 years old. They’re affluent, keen to travel and have an appetite for the latest goods, services and trends ...
RED, also known as Xiaohongshu, is a Chinese social media platform that originated in 2013. Initially launched as a platform for Chinese consumers to discover and purchase overseas products, it has since evolved into a comprehensive lifestyle and e-commerce platform.
