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Feb 9, 2023 · XiaoHongShu (小红书) is a Chinese social media and e-commerce platform where users can share lifestyle content, shopping experiences, reviews and recommendations using photos, videos, live streams and more. Content on XiaoHongShu (xiaohongshu) covers topics like cosmetics, beauty, fashion, food, travel, entertainment, fitness, childcare and ...
Jun 9, 2021 · As of July 2019, the platform had over 300 million registered users between 18 and 35 years old. They’re affluent, keen to travel and have an appetite for the latest goods, services and trends ...
Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 300 million users every month share their life experiences. [Interesting lifestyles] Here is where you uncover lifestyle trends and a range of diverse interests and hobbies that are popular among young people, from ...
Dec 11, 2023 · Xiaohongshu, also known as Little Red Book, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It was launched in 2013 and has since grown to over 260 million monthly active users, with the majority being female Millennials from Tier 1 and Tier 2 cities. The platform integrates content ...
管理 一站式管理好品牌的营销内容
Mar 16, 2020 · Xiaohongshu's seed users are a group of people who love travel and consumption. As compared with Instagram, Xiaohongshu is closer to consumption and is the community platform with the strongest ...
May 29, 2023 · Luxury brands have earned a good reputation in the Xiaohongshu community thanks to young users who authentically and vividly share their experiences. Taking advantage of the growing interest in art exhibitions on the platform, Dior launched the “Dior and Art” hashtag to entice users to attend its offline shows and fully immerse themselves ...
