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Apr 24, 2024 · The Cost of Entry. Xiaohongshu charges a relatively high commission fee, typically around 15 to 20%. In addition to this, there is an up-front deposit cost of 20,000 Yuan (approximately US$2,900), and a monthly platform fee ranging from 10,000 to 60,000 Yuan (US$1,450–$8,900).
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Mar 15, 2021 · China has over 904 million internet users as of the first quarter of 2020 and it is one of the most digital societies in the world with a fast-growing mobile app market. This is offering tremendous innovation opportunities and Little Red Book (“Xiaohongshu” in Mandarin) is taking part in this trend. Chinese consumers are more […]
Dec 11, 2023 · Xiaohongshu, also known as Little Red Book, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It was launched in 2013 and has since grown to over 260 million monthly active users, with the majority being female Millennials from Tier 1 and Tier 2 cities. The platform integrates content ...
Sep 13, 2023 · Enter Xiaohongshu (“Little Red Book”), China’s most trusted social shopping platform. Based in Shanghai, this innovative app helps over 100 million users - mostly younger women - to discover and review beauty and health products that can be hard to find in China. This represents an amazing opportunity for global brands to build their ...
Jul 3, 2023 · Jul 3, 2023. Since its inception in 2013, Xiaohongshu (AKA Little Red Book or RED) has hit stratospheric heights. The versatile Chinese social media platform has gone from strength to strength, taking the country by storm. With its meteoric rise, the platform welcomed legions of young users with an insatiable appetite for travel, fashion ...
