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  1. May 18, 2007 · The transaction values shares of aQuantive, which has roughly 2,600 employees, at $66.50 each - a huge 85% premium compared to the company's closing price on Thursday of $35.87.

  2. May 18, 2007 · And while aQuantive’s shares rose more than 77 percent after the announcement, Microsoft shares fell 1.1 percent. The merger between technology company and advertising company is becoming a trend.

  3. May 18, 2007 · If aQuantive means Microsoft doesn't buy Yahoo it's actually saving money. Across the board, analysts said that the aQuantive deal shelves any plans by Microsoft to acquire Yahoo--for now. The ...

  4. May 18, 2007 · "Aquantive is a very significant player in the online advertising arena. It's one of, if not the largest buyer of digital media," said Derek Brown, an analyst at Cantor Fitzgerald.

  5. Jul 19, 2012 · The loss was triggered by a previously announced $6.19bn charge for writing down the value of aQuantive, an advertising business Microsoft bought in 2007 in an attempt to catch up with Google's ad ...

  6. May 18, 2007 · A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6 billion in cash.It is apparently the ...

  7. May 18, 2007 · Few would argue the aQuantive deal is a bad move for Microsoft, but it certainly came at a premium — an 85.4% premium at the time it was announced, to be exact.