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  1. View the full customer journey and analyze insights all in one place. Google Analytics can help you improve ad performance with customer privacy top of mind. Google Analytics gives you the tools you need to better understand your customer’s journey to improve your website, create tailored audience lists, personalize ads, and more.

  2. Nov 20, 2023 · 3. Piwik Pro. The traffic dashboard in Piwik Pro. What it is: Piwik Pro (not to be confused with Matomo, which used to be known as Piwik!) is an advanced analytics suite and customer data platform. What it costs: Piwik Pro’s ‘web & product analytics’ suite has a free core plan for up to 500,000 monthly actions.

  3. View the full customer journey and analyze insights all in one place. Google Analytics can help you improve ad performance with customer privacy top of mind. Google Analytics gives you the tools you need to better understand your customer’s journey to improve your website, create tailored audience lists, personalize ads, and more.

  4. Jun 28, 2023 · 2. Clicky. Clicky is a privacy-friendly analytics tool often preferred as an alternative to Google Analytics due to its ease of use and straightforward installation. The tool is known for its real-time traffic analytics and heatmap tracking, which allows you to visualize the user’s journey on your site.

  5. Make your data work for you. Quickly analyse your data and collaborate with an easy-to-use interface and shareable reports. See all benefits. Google Analytics allows us to look at our data across platforms – web and app – to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.

  6. Manage accounts, properties, and users. [GA4] Google Analytics account structure. [GA4] Personal user settings. [GA4] Google Analytics hierarchy. [GA4] Edit / delete accounts, properties, and data streams in Google Analytics account. [GA4] Create an organization. [GA4] Switch between accounts and properties. Data retention.

  7. Step 2: Access your reports. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports and how to customize reports for your specific use cases. Part 1.

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