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Dr. Hao Chen is the director of the Complex Engineering Systems Lab and an Assistant Professor in the School of Systems and Enterprises. His research program focuses on resolving emerging design challenges of complex engineering systems leveraging theories of complexity science.Our lab has a particular interest in space systems design.Meanwhile, the theories and methods from this research ...
3 Apr 2017 · Cheng-Hao Steve Chen (University of Southampton, Southampton, UK) Marketing Intelligence & Planning. ISSN: 0263-4503. Article publication date: 3 April 2017. Downloads. 13407 Abstract. Purpose. There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. ...
Steve Chan Ho: Chen Haw, Chen Howe, Chen Hao, Turbo Chan, Chen Ho, Chan Ho-Yeh, Chan Howe Born: April 6th, 1923 Filmography (1964-1993) Actor (82 films) The Imperial Lady (1964) The Magic Lamp (1964)... Court Staff : Romance of the Forbidden City (1964) Passion (1964) Fairy ...
Cheng-Hao Steve Chen University of Southampton, Southampton, UK Abstract Purpose – There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own.
Nguyen B, Yu X, Japutra A, Chen CHS. Active Learning in Higher Education . 2016 Mar 1;17(1):51-61. doi: 10.1177/1469787415616727 Powered by Pure , Scopus & Elsevier Fingerprint Engine™
7 Mei 2012 · This research provides insights into how targeted and non-targeted customers perceive firms’ marketing tactics. Important implications exist regarding how targeted and non-targeted customers perceive the influence of marketing tactics and, accordingly, how firms handle them. A multiple-phased study approach involved exploratory interviews, pilot tests and the main survey, which employed a ...
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