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Dr. Hao Chen has authored and co-authored more than 40 technical articles and publications. He is the Vice Chair of AIAA Space Logistics Technical Committee. He is also the recipient of the Luigi G. Napolitano Award from the International Astronautical Congress in 2019. Prof. Chen’s CV. Download a PDF version of Prof. Hao Chen’s CV.
Apr 3, 2017 · An examination of brand personality on brand awareness, brand trust, and brand loyalty - Author: Sebastian Molinillo, Arnold Japutra, Bang Nguyen, Cheng-Hao Steve Chen There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics.
Steve Chan Ho: Chen Haw, Chen Howe, Chen Hao, Turbo Chan, Chen Ho, Chan Ho-Yeh, Chan Howe Born: April 6th, 1923 Filmography (1964-1993) Actor (82 films) The Imperial ...
Cheng-Hao Steve Chen University of Southampton, Southampton, UK Abstract Purpose – There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own.
Nguyen B, Yu X, Japutra A, Chen CHS. Active Learning in Higher Education . 2016 Mar 1;17(1):51-61. doi: 10.1177/1469787415616727 Powered by Pure , Scopus & Elsevier Fingerprint Engine™
May 7, 2012 · This research provides insights into how targeted and non-targeted customers perceive firms’ marketing tactics. Important implications exist regarding how targeted and non-targeted customers perceive the influence of marketing tactics and, accordingly, how firms handle them. A multiple-phased study approach involved exploratory interviews, pilot tests and the main survey, which employed a ...
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