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  1. How to set up your first Google Ads campaign. Discover how Google Ads works and how to create, set up, and launch a campaign. Give us your goal, upload your assets, choose your audience and budget, then let Google’s AI find the most effective ad combinations for your business.

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  3. Shopping ads. Grow your business by connecting your products with shoppers across their purchase journey. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store. Discover how Smart Shopping campaigns can help you maximize conversions and expand your reach.

  4. support.google.com › google-adsGoogle Ads Help

    12 tips to advertising with Google Ads. Improve with AI-powered Search. Create effective Search ads. Optimize performance with Web to App Connect. Finding success with Smart Bidding. Features that help you create a successful campaign. Google Ads Best Practices. Google Ads training on Skillshop. Measure results.

  5. Jan 19, 2024 · The average cost per action (CPA) for Facebook Ads across all industries is $18.68. Average CPA for Facebook Ads: Source. Once again, Google Ads come at a higher cost than Facebook. The average CPA in AdWords across all industries is $48.96 for search and $75.51 for display. Average CPA for Google Search: Source.

  6. Make the most of Google Ads. With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign. Explore Performance Max.

  7. Mar 14, 2024 · Potential customers search for a keyword on Google. Next, the potential customer searches for a keyword an advertiser has bid on. On the SERP, they'll see ads for products or services that closely align with the intent of their query. The order of the ads they see largely depends on ad rank. 3. Google shows ads for that keyword based on ad rank.