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Authentic Brands Group is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value ...
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise. [2]
Jul 7, 2021 · 正宗品牌集团Authentic Brands Group, Inc.(NYSE:AUTH)创立于2010年，总部位于美国纽约州纽约市，全职雇员184人，ABG 是一家世界级的品牌开发、营销和娱乐公司。. 文章源自美股之家 | 美股百科 | 港美股开户投资-https://www.mg21.com/auth.html. 正宗品牌集团Authentic Brands Group(AUTH ...
As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus ...
Brand Portfolio. Our global portfolio spans various industry sectors including media, entertainment, sport, luxe, fashion, beauty and wellness, home, active and outdoor.
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic...
Authentic Brands Group is a global brand development, marketing and entertainment platform. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences.
Apr 17, 2024 · Authentic集团品牌矩阵亮相，分享全球愿景以及中国市场战略. 作者：Forbes China. 近日，业务遍及全球的品牌开发、娱乐及市场营销平台Authentic Brands Group（Authentic），展示了其创新的商业模式，并携旗下标志性的品牌矩阵亮相上海。 Authentic目前主营业务包括在全球范围内收购并重塑标志性的品牌，整合了并购、品牌战略、创意以及数字创新，同时，Authentic也是全球最大的体育与娱乐领域的品牌授权集团。 Authentic旗下品牌亦纷纷推出最新系列，包括已经在中国市场深耕多年的Reebok、Nautica与Brooks Brothers，以及Hunter、Quiksilver、Eddie Bauer、DC Shoes等新晋品牌。
Oct 27, 2023 · NEW YORK, Oct. 27, 2023 /PRNewswire/ -- Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, and SHEIN, a global online fashion and lifestyle...
Oct 10, 2023 · 一直以来，品牌管理公司Authentic Brands Group（以下简称ABG）都以一种特殊的模式，生存于商业世界当中。 ABG以轻资产品牌管理及授权为核心商业模式，沿用至今，其内核是自身不打造品牌，而是通过收购失去活力的知名品牌，自身不直接参与垂直运营，但通过在品牌形象、战略、运营模式、营销和推广层面进行针对性重组，使得该品牌在市场上重新焕发生命力。 自2010年诞生起，ABG已收购众多知名生活方式品牌以及体育娱乐IP。 如果将ABG比作一棵大树，那么其旗下品牌的“生长”可以说是枝繁叶茂，特别是在体育领域。 在娱乐业务板块，ABG将体育名人的IP作为近年来收购策略的“主攻方向”，具有代表性的是“拳王”穆罕默德·阿里、“大鲨鱼”奥尼尔和“J博士”朱利叶斯·欧文。
