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Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairman emeritus of the global brand strategy firm Siegel+Gale.
ALAN SIEGEL. President & CEO. If you want to see Alan’s portfolio walk down any street. On one side you’ll see the Mt. Sinai Hospitallogo, across the street is the branding for John Jay College, walking past you is someone wearing an NBAjersey, followed by someone wearing a Major League Baseballcap.
We are an award-winning brand identity and communications consultancy founded by Alan Siegel. A high powered group of passionate, decisive strategists, storytellers, and clear thinkers focused on developing bold, dynamic brands across companies and industries– with a distinctive personality, and voice to rise above the noise.
Oct 22, 2021 · Alan Siegel was a branding pioneer who designed the NBA logo in 1969, inspired by a photo of Jerry West. He shares his story, sports background and reaction to the logo's popularity and controversy.
Jul 8, 2016 · Over five decades, Alan Siegel has gained the stature of both pillar of the establishment and provocative iconoclast while building Siegel+Gale, one of the leading global brand consultancies. In 2011, he created Siegelvision, a new company focused on solving tough branding and communications problems for purpose-driven organizations.
Alan Siegel is a branding expert and the founder of Siegelvision and Siegel+Gale. He has written books, articles and taught at Cornell University and John Jay College of Criminal Justice.
Jun 7, 2017 · Alan Siegel, the brand identity consultant who created the NBA logo in 1969, reveals how he used a photo of Jerry West as the basis for the silhouette. He also shares his interactions with the Hall of Famer, who is uncomfortable with being the symbol of the league.
