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VP Brand Strategy at Jellyfish and previously a strategist at AMV BBDO, BBH, Leo Burnett and adam&eveDDB. Driven by a desire to drive future growth for brands by harnessing the commercial power of creativity, and to prove its value for the marketing industry as a whole.
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Don’t hesitate to reach out with the contact information...
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thetomroach@gmail.com +44 (0)7720 880608 twitter: @tomroach...
- Marketing's Most Marmite Metric
ROI is a mass of contradictions. It's loved by many, hated...
- Why Advertising Will Never Die
Advertising’s not dead, it’s not dying and no one’s going to...
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Nov 12, 2020 · And then let’s focus on what’s most important for now: what brands do to create value. So here’s a simple briefing document, free from marketing bullshit, explaining why brands are worth investing in: A strong brand is a business’s most valuable commercial asset.
Mar 4, 2021 · Tom Roach, a multiple Gold IPA Effectiveness award-winning marketing strategist, argues for a balanced approach between long and short-term marketing tactics. He explains how to create communications that sell both immediately and forever, and close the value-destroying divide between brand and performance marketing.
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
Oct 10, 2021 · In marketing we love change, but what about what won’t? Here are 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works.
With over 20 years experience as a strategist in the world’s best marketing and communications agencies, I’m driven by a desire to drive future growth for brands through strategies that harness the commercial power of creativity, as well as to prove its value for the marketing industry as a whole.
View Tom Roach’s profile on LinkedIn, a professional community of 1 billion members. Award-winning marketing, brand and communications strategist, whose articles on creative… · Experience:...
