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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
Jul 17, 2007 · The LaSalle was an automobile product of General Motors Corporation, and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers— Antoine Laumet de La Mothe, sieur de Cadillac and René-Robert Cavelier, Sieur de La Salle , respectively.
Beyond its mechanical prowess, the 1927 LaSalle is widely regarded as a milestone vehicle and a pacesetter for automotive design. Period ads describe its “charm of appearance” and picture various models in fashionable European settings. Offered as a lower-priced line by Cadillac from 1927 to 1940, LaSalle stood on its own as a premium brand.
Apr 29, 2019 · The LaSalle’s reputation for being a fine-driving automobile began at its inception in 1927.
Mar 12, 2008 · LaSalle was the second-most successful companion car of its time, and probably the one best remembered for its role. The companion cars grew from GM’s mid-1920s realization that its automotive product line was not a smooth and unbroken one; if a Chevrolet owner wanted to work his way up to a Cadillac, he would face some fairly big financial ...
There are 11 new and used classic LaSalles listed for sale near you on ClassicCars.com with prices starting as low as $6,600. Find your dream car today.
Mar 5, 2023 · That’s when LaSalle, a companion marque to Cadillac, was born. On this day in 1927, the first LaSalle was unveiled to the public. With its sleek and modern design, the LaSalle became an instant sensation. It exuded elegance and sophistication, while still coming in at a price more affordable than a top tier Caddy.
