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Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas-based carrier.
Jan 19, 2002 · Harding L. Lawrence, an airline executive whose innovations transformed Braniff International Airways, died on Wednesday at his residence in Mustique, St. Vincent, West Indies.
Harding Lawrence built Braniff from a regional airline into an international giant, but also destroyed it with his flamboyant and risky strategies. Read the story of his rise and fall in the airline industry, from his early days in Oklahoma to his final days in bankruptcy.
May 13, 1982 · DALLAS -- Harding Lawrence had a magnificent dream -- to convert Braniff International from an obscure regional carrier into a luxurious around-the-world airline that would rival the biggest and...
Troy Post, President of Greatamerica, recruited 44-year-old Harding Lawrence to run his newly purchased airline and, on April 5, 1965, Lawrence became Braniff’s new president. Harding Lawrence had been a valuable asset to Robert Six, the president of Continental Air Lines, his former employer.
Jan 19, 2002 · Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy in the 1980s, died of pancreatic cancer...
Mar 29, 2022 · Harding Luther Lawrence died of pancreatic cancer on January 16, 2002, at his estate on the Caribbean Island of Mustique. He was survived by wife Mary Wells Lawrence, two sons, and three daughters[T12] . He was preceded in death by son Harding L. Lawrence, Jr., in 1945.
