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Edward Louis Bernays (/ b ɜːr ˈ n eɪ z / bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".
7 Jun 2024 · Edward Bernays was a pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor—i.e., one who draws on the social sciences in order to motivate and shape the response of a general or particular audience.
16 Jun 2015 · Learn how Bernays, Freud's nephew, used psychological insights to manipulate the American mind for commercial and political purposes. Discover how his techniques influenced advertising, politics, and the Nazis.
30 Apr 2019 · Learn about Edward Bernays, the nephew of Freud who created the modern profession of public relations with his campaigns for corporations and politicians. Discover how he used psychology, propaganda and media to shape public opinion and boost business.
6 Feb 2019 · Learn how Edward Bernays, the nephew of Sigmund Freud, became one of the fathers of public relations and mass manipulation. Discover his famous campaigns, such as the 'Torches of Freedom' stunt for Lucky Strike cigarettes, and his influence on modern consumer culture.
Learn about Edward L Bernays, the nephew of Sigmund Freud and the founding father of public relations. Discover his influential campaigns, books, and views on the role of PR in democracy.
1 Sep 2023 · One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth chapter in his book, “Crystallizing Public Opinion” to show how public relations and human behavior are codependent.
