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Mar 9, 2022 · What is Apple’s age demographic? Depending on the device, Apple users might be as young as 16 or as old as 70. According to statistics taken in the US, the iPhone is most popular among 16 and 24-year-olds, with the majority of people in that age group preferring iPhone to Android.
Sep 25, 2023 · Apple operates in nearly every corner of the globe, serving a diverse international market. Its retail presence spans across continents, with flagship stores in major cities, further enhancing its global reach. Demographic Segmentation. Demographics play a pivotal role in Apple’s marketing strategy.
Nov 7, 2022 · Apple Demographic Segmentation. Apple customer demographics include people aged 18 to 45. They are either single, married with no kids, or married with young children or teens. The Apple target audience skews strongly female, with around 66% female to 34% male customers.
May 16, 2024 · Consumer Electronics. Apple's revenue broken down by geographical region 2012-2024, by quarter. Overview. IT devices total spending worldwide 2012-2024. Global spending on devices (PCs, tablets,...
Jul 21, 2023 · 38% of Apple employees are women, while 62% are men. The most common ethnicity at Apple is White (55%). 19% of Apple employees are Hispanic or Latino. 11% of Apple employees are Asian. The average employee at Apple makes $127,197 per year. Apple employees are most likely to be members of the democratic party.
From a demographic perspective, the Apple target audience generally focuses on people between the ages of 18 and 45 from all family backgrounds. Although Apple products appeal to a wide range of customers, the audience does skew towards the female community, with around 66% of all Apple customers identifying as female.
Demographic Segmentation. When it comes to demographic segmentation, Apple's offerings span across different age groups and genders. They've strategically broadened their product portfolio to appeal to diverse demographics. Their Mac computers are widely popular amongst professionals for their seamless design and high-performance capabilities.
