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- Dictionaryfocus group/ˈfəʊkəs ɡruːp/
noun
- 1. a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.
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10 Dis 2021 · A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied.
22 Jun 2023 · A focus group is a qualitative research method used in market research and social sciences, where a small group of people, typically 6 to 10 individuals, participate in a guided discussion about a particular topic. Learn more about focus group with examples, questions and best practices.
22 Dis 2023 · A focus group is a qualitative research method that involves facilitating a small group discussion with participants who share common characteristics or experiences that are relevant to the research topic. The goal is to gain insights through group conversation and observation of dynamics.
Focus groups are a type of qualitative research that bring together a small group of people representing a target audience. In a conversation usually guided by a moderator, this group will discuss a specific topic, products, services or concepts in a controlled environment.
26 Mac 2024 · A focus group is a qualitative research method used to gather in-depth insights and opinions from a group of individuals about a particular product, service, concept, or idea. The focus group typically consists of 6-10 participants who are selected based on shared characteristics such as demographics, interests, or experiences.
16 Nov 2023 · A focus group is a qualitative research method where a small, diverse group of people comes together to discuss and provide feedback on a specific product, service, or business concept. This group consists of participants deliberately selected because they represent the broader customer base or target demographic.
