Search results
Aug 21, 2019 · Microsoft bought Seattle-based advertising technology firm aQuantive for $6.3 billion in 2007 in what would later be seen as an epic blunder. Microsoft was looking for an edge against Google...
Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to...
Aug 9, 2007 · In a brief, well-attended — by aQuantive's past standards — shareholder meeting this morning in Seattle, owners of the company overwhelmingly approved Microsoft's proposed acquisition...
May 18, 2007 · In a bid to boost its presence in advertising, Microsoft said Friday that it will pay $6 billion to acquire Aquantive, a digital marketing and services company.
aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group. On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown , mostly related to the 2007 acquisition of aQuantive.
May 19, 2007 · Microsoft is buying aQuantive’s tools and technology, and it’s also getting key relationships with Fortune 500 clients that it didn’t have before. AQuantive works with 30 percent of the ...
Aug 13, 2007 · Microsoft has completed the largest purchase in its history, sealing its $6 billion takeover of Internet advertising firm Aquantive. The software maker closed the deal on Friday, according to a...
