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The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio. The BCG Matrix is one of the most popular portfolio analysis methods.
Jun 25, 2024 · Learn how to use the BCG growth-share matrix, a planning tool that helps companies decide what to keep, sell, or invest more in. The matrix plots products or services based on market share and growth rate, and identifies four categories: dogs, cash cows, stars, and question marks.
Sep 23, 2022 · Learn how to use the Boston Matrix to categorise products based on market share and growth, and how to allocate investment across the portfolio. The web page explains the assumptions, advantages and limitations of this tool.
The growth share matrix is a tool that helps companies prioritize their businesses based on market share and growth rate. It was created by BCG's founder Bruce Henderson in 1970 and is still used in business strategy teachings.
The growth–share matrix (aka the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it.
The Boston Matrix, also called The Boston Consulting Group (BCG) Matrix, is a simple, visual way to examine the likely financial performance of your product or business portfolio. In this article, and in the video and infographic below, we'll look at the Boston Matrix and how to use it.
Oct 23, 2023 · Learn how to use a BCG matrix, a model created by the Boston Consulting Group, to evaluate your products based on market share and growth rate. Find out the benefits, limitations and steps of creating and applying a BCG matrix to your business strategy.
