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Heinz Heinrich Nordhoff (6 January 1899 – 12 April 1968) was a German engineer who led the rebuilding of Volkswagen (VW) after World War II. He was featured on the cover of Time magazine on Feb. 15, 1954.
Heinrich Nordhoff (* 6. Januar 1899 in Hildesheim; † 12. April 1968 in Wolfsburg) war ab 1948 Generaldirektor ( Geschäftsführer) der Volkswagenwerk GmbH und von 1960 bis zu seinem Tod Vorstandsvorsitzender der Volkswagenwerk AG. Er war maßgebend für den Aufbau des Unternehmens verantwortlich.
Heinrich Nordhoff was a German engineer and manager who revitalized Volkswagen after WWII. He introduced the Beetle to the US market and improved the car's quality and efficiency.
Heinrich Nordhoff played a crucial role in the company's post-war revival and transformation into a global automotive giant. Under his leadership, Volkswagen successfully transitioned from producing military vehicles to manufacturing the iconic Beetle, which became a symbol of the company's resilience and ingenuity.
Jul 21, 2003 · In 1948, Heinrich Nordhoff took over the management of the Volkswagen plant and had to address some fundamental problems: "The Beetle," he says, "has as many faults as a dog has fleas." But even if the weak buying power after the currency reform did not allow a booming business, the certainty grew that this car really was the "people's car".
Learn about the life and achievements of Heinz Nordhoff, the German businessman who took over the Volkswagen factory after WW2 and expanded its model range and export sales. Find out how he resisted Ford's takeover, introduced the Beetle convertibles and commercial vehicle, and became a national hero in Germany.
Learn how Heinrich Nordhoff, a former BMW and Opel executive, became the managing director of Volkswagen after World War II and transformed the "Nazi car" into a global icon. Discover his challenges, achievements, and legacy in this article by Walled In Berlin.
